I saw these brakes today on a bike. They look like really good brakes, but the name confused me a little bit! Is "Hope" really the right name for a company producing brakes? :) I can only hope it's well used irony or you never seriously have to brake :-D
(I don't want to comment on the quality of the product itself, as I've never tested them!)
Thursday 6 December 2007
Is this the right name for brakes?
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Ford had a similar incident of this in Mexico. After the success of the Nova in the United States, the company decided to introduce the new model into the Mexican market. However, after months of poor sales it was finally brought to the company's attention that the problem with the car had nothing to do with the actual physical car itself. In fact, the problem was with the name. "Nova" or "No va" directly translated in Spanish as "No go". Whoops!
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